Dead cat strategy
INTRODUCTION OF A DISTRACTING TOPIC
Draft:Dead cat strategy; Deadcatting; Throwing a dead cat on the dining room table
The dead cat strategy, also known as deadcatting, is the political strategy of deliberately making a shocking announcement to divert media attention away from problems or failures in other areas. The present name for the strategy has been associated with British former prime minister Boris Johnson's political strategist Lynton Crosby.